Popular methods to marketing consumer electronic brands and products

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Trade shows are essential approaches to endorsing and marketing consumer electronic brands and products. Companies should seriously think about partaking in trade shows and exhibiting its consumer electronic brands and products as these exhibitions are one technique of reaching a large number of prospected markets in a generally short period of time. These events are the best ways of getting  orders, creating excitement around a latest product and generating leads.

Effectively selling at trade shows does not simply mean being there with a product. Some important things to pursue that may facilitate profit from trade show are listed below.


Stay away from soft sells
Trade shows generally have hundreds or even thousands of exhibitioners with so many unique styles of presenting their electronic brands. Visitors who attend trade shows are hopeful to find distinctive products that they could possibly sell in their own business. With so many options presented right in front of them, it is likely that they have very short attention span. Staying away from soft sells is an effective approach of selling at trade shows, therefore it is suggested to grab hold of an attendee’s attention the moment they enter the display area or most probably they’ll leave to visit another area.

Professionalism and attentiveness
One effective way of selling at trade shows is the manner in which an exhibitor conducts themselves in display areas. Maintaining high levels of professionalism and attentiveness to potential customers will make a good impression with buyers and have a positive impact towards buying.

Connect and qualify prospects swiftly
Another effective approach to selling electronic products like headphones at trade shows is quickly connecting with prospects as soon as they enter the display area and keep them with direct questions. Letting them focus on the products and services will indulge them to take a closer look; avoid small talks. You can  accompany your talk or mini presentation with visual support using video sequence or interactive means of communication such as iPad kiosks. Qualifying prospects such as buyers, suppliers, or competitors, will save valuable time than those who are not likely to buy the product.

Build up prospect lead cards and mailing lists
Gather important information from visitors while talking with them and record relevant information on a card, making lead cards for every attendee.

Solicit plenty of questions
Engaging customers in open-ended questions help raise their level of interest to the product as well as help establish their needs. Avoid sales pitch as they tend to sound canned when the aim is to deliver sales pitch personalized for each prospect.

Effectively selling consumer electronic brands and products at trade shows open the doors to successful industry marketing and makes all the effort as well as the thousands of dollars spent, worth it.

Preparation to CES Trade Show

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CES is a biggest consumer electronics and technology trade show in the world that gathers together all the leaders in this field at one place – Las Vegas. From year to year the number of attendants grows steadily and reaches 3600, along with 18000 visitors. So naturally this event attracts from titans of the industry like Samsung and Microsoft to start-uppers. CES is a place where you go in seeking for trends, networking and inspiration.

As this trade shows presents innovations in audio, video, multimedia, ect., it gives an invaluable opportunity to study the market, competitors, prospects, understand company’s positions at the market, weak and strong points. For Headphonix CES trade show is a chance to make a name for ourselves, let our consumers know us (well, and our competitors too).

First of all, we needed to decide what products to showcase. Luckily we have something to offer to the market: wireless headsets, Bluetooth headphones, headsets for fitness and gaming and much more.


But even if you are the coolest manufacturer with mind blowing gadgets your success at a trade show is not guaranteed. First you need to attract visitors to yourself, and then to wow them… or even better to combine attracting and wowing, two-in-one. And nothing can do this job better as a well done display. But we will talk about the power of display to rivet all eyes on it later. And right now it is necessary to mention pre-show means to create a stir. For us it was a massive advertising campaign in specialized media, mostly online magazines, and the main aim of what was to present our novelties to the public and make people interested. Thus it let us have the audience that came to the show to visit our stand intentionally.


And about the display itself. It needs to stand out, but how to stand out at the technology trade show when everything around is so exciting, so shiny an out of this world? The answer is not to be like everybody. That’s why we purposely rejected everything that is standard, unified and … boring. That’s why we drew our attention to custom made display crafted according our design. We believe, that a display, when done properly, makes visitors to come closer, get them interested in products it showcases, make them want to possess these products, touch them, hear them, literally plug in the ears. This was our purpose. And this is how we got our perfect display – modern, dynamic, neat… and absolutely fantastic!

But even our stunningly looking display needed a support, which was provided by broadcasting of our message on big led screens. The funny thing is that it was hard to provide audio accompaniment to audio products at such a crowded and noisy place. But an experienced manufacturer of custom trade show displays can turn negative to a positive. And the latest trends, such as brand’s integration in booth’s layout and active visitor’s involvement, help with it. Manufacturers managed to create a station where visitors got the full access to all of our headphones and enjoyed the clear powerful sound, like there was nobody else around – just you … an your headphones). And various imbedded and stand alone iPad kiosks were the cherry on the cake that made the whole presentation larger-than-life.